A JOURNEY OF EXPLORATION TO DEFINE THE FUTURE OF CRAFTSMANSHIP,
THROUGH NEW TECHNOLOGY, DESIGN, AND COLLABORATIONS.
PROVIDING THE BEST FOR EACH ATHLETE.

WITH AN OBSESSION TO HELP ATHLETES MAKE A DIFFERENCE,
ADIDAS UNVEILS FUTURECRAFT 4D, THE WORLD’S FIRST HIGH PERFORMANCE FOOTWEAR
FEATURING MIDSOLES CRAFTED WITH LIGHT AND OXYGEN.
FUTURECRAFT 4D: RISE

INNOVATION

CRAFTED WITH LIGHT AND OXYGEN.

TO CREATE FUTURECRAFT 4D, ADIDAS'S EXPERIENCE IN SPORT AND DESIGN WAS COMBINED WITH CARBON'S PIONEERING DIGITAL LIGHT SYNTHESIS TECHNOLOGY.
A GROUND-BREAKING PROCESS THAT CRAFTS A DELICATE BALANCE BETWEEN LIGHT AND OXYGEN. THIS TECHNOLOGY WILL RESHAPE THE FOOTWEAR MANUFACTURING UNIVERSE.

FUTURECRAFT 4D: CREATE

TECHNOLOGY

FUTURECRAFT 4D

FUTURECRAFT 4D IS THE ULTIMATE RUNNING SHOE FOR ALL, DESIGNED BASED ON 17 YEARS OF ATHLETE DATA, PRECISELY TUNED FOR OPTIMAL MOVEMENT, CUSHIONING, STABILITY AND COMFORT IN ONE SINGLE COMPONENT. AVAILABLE IN FALL 2017.

WITH DIGITAL LIGHT SYNTHESIS, WE VENTURE BEYOND LIMITATIONS OF THE PAST, UNLOCKING A NEW ERA IN DESIGN AND MANUFACTURING. ONE DRIVEN BY ATHLETE DATA AND AGILE MANUFACTURING PROCESSES. BY CHARTING A NEW COURSE FOR OUR INDUSTRY, WE CAN UNLEASH OUR CREATIVITY- TRANSFORMING NOT JUST WHAT WE MAKE, BUT HOW WE MAKE IT.

ERIC LIEDTKE
ADIDAS GROUP BOARD MEMBER RESPONSIBLE FOR GLOBAL BRANDS

VISION

FUTURE OF CRAFTSMANSHIP

FUTURECRAFT 4D IS A MILESTONE, THE FIRST STEP IN REMODELING THE FOOTWEAR INDUSTRY. OVERCOMING TODAY’S MANUFACTURING HURDLES, IN ORDER TO DELIVER THE MOST INNOVATIVE AND MOST PERSONALISED RUNNING SHOE FOR EACH ATHLETE.
IT TRULY UNLEASHES LIMITLESS POSSIBILITIES. ULTIMATELY ADIDAS AIMS TO CREATE HIGH PERFORMANCE FOOTWEAR WITH SCALE AND SPEED WITH MORE THAN 100,000 PAIRS BY END OF 2018.

ATHLETES

SPORTS PERFORMANCE

FUTURECRAFT 4D IS THE NEXT STEP INTO ATHLETE DATA-DRIVEN DESIGN AND MANUFACTURING. CREATING FOR EVERY ATHLETE, THE VERY PRODUCT THAT WILL UNLEASH THEIR POTENTIAL.

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    TORI BOWIE

    US TRACK & FIELD, OLYMPIC MEDALIST

  • 02

    DELE ALLI

    ENGLAND INTERNATIONAL FOOTBALLER

  • 03

    ERIC BERRY

    ALL-PRO SAFETY

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